Building A Billion Dollar Brand.
Creating a global brand transcends logic. It defies reason.
Beyond an inspired vision, it requires a mastery of the intangibles, a gift for navigating the cultural zeitgeist.
It also requires and uncanny understanding of global distribution.
As the former President and Co-Founder of Todd McFarlane Entertainment, newly anointed Dussault President Terry Fitzgerald has demonstrated his ability to create a billion dollar brand. Working with partner Todd McFarlane, he transformed a comic book company into an international conglomerate producing action figures, comic books, films and television programs with global distribution partners including Wal-Mart, Target, K-Mart, Toys’R’Us, Paramount Pictures, Universal Studios and beyond.
Working with Jason Dussault and Gene Simmons, this team has the expertise to propel this unique, one-of-a-kind luxury experience into a household brand.
The Dussault Luxury Experience.
From its flawless stitching to its hand-embossed design and limited edition presentation box, the Dussault brand promises the extraordinary.
More than merely clothing, Dussault produces a distinctive line of urban men’s and women’s high quality fashion hoodies, denim jeans, shirts and accessories that redefine expectations.
These intensely detailed, hand-worked and custom finished garments represent the culmination of urban design, offering affluent, fashion-conscious GenY’ers with bold, unique, one-of-a-kind styling at a premium price point.
Like true works of art, each denim product is showcased in a custom-built wooden box embossed with the Dussault’s trademark double-D skull logo to distinguish it as a singularly unique fashion masterpiece.
The Cache Of Apparel As Art.
Like all art, Dussault Apparel™ is a form of self-expression.
From our many premium fabrics to a multitude of custom treatments, washings, detailings or embossings, no two jeans or hoodies are ever alike. Bold, brash and irreverent, each unique element in the Dussault Custom line becomes an expression of the customer’s individuality and aversion to the status quo.
For Generation Y customers seeking a premium fashion experience, Dussault represents the pinnacle in apparel as hip, cool, one-of-a-kind urban art.
A Custom Experience For The Mass Luxe Market.
Designed entirely by our world-class in-house team, each element in our product line is manufactured to exacting standards by local and international third party apparel companies, with final customized elements added in the actual Dussault factory. From our shirts, belts, hats and luggage to our upcoming lines of shoes and jewelry, our entire product line is conceived to provide uncompromising quality and individual touches at a premium price level.
This strategy allows the company to benefit from economies of scale without forsaking quality or committing to the significant capital expenditures required for large scale manufacturing. This approach allows the company to invest in retail expansion and building brand awareness through marketing and publicity.
Marketing And Merchandising The Dussault Brand.
From our intricate custom-detailed hoodies, jeans and shirts to our insane in-store theme-park experience, every facet of the Dussault brand promises the extraordinary. We’re committed to building on that promise at every level of the shopping experience, and at every stage of our growth.
The Dussault Theme Park Retail Experience.
Starting with our original boutique in Vancouver, B.C. Canada, to our soon to open flagship store on Hollywood’s prestigious Melrose Avenue, every moment of the Dussault experience is a true original.
From a built-in photo booth providing shoppers with a memento of their visit, to an entire store designed in a “Dussault Motel” theme featuring an old-style café and functioning retro video arcades, Dussault aims for the exceptional.
For celebrity and premier clients, the new Melrose boutique will also feature a private shopping experience themed as a Canadian snow chalet, with authentic log construction, antique ski equipment and blowing snow.
Life can be banal. Dussault makes it a scream.
The Store-Within-a-Store Concept.
For Dussault, the store-within-a-store model represents a powerful and cost-effective strategy for maximizing brand exposure while also leveraging the credibility of larger retail partners.
Working in association with large premium retailers that share a compatible vision and demographic, Dussault will benefit from prime retail locations and pre-existing traffic in major metropolitan centers without the prohibitive costs associated with store construction and maintenance.
This approach has proven enormously successful for the company to date. Located in Vancouver’s Leone’s-L2 fashion center, one of North America’s leading specialty department stores, the original Dussault outlet has been the leader both in sales and earnings for Leone’s-L2 since its opening nearly two years ago.
A Strategy For Global Growth For 2008.
Building on our proven store-within-a-store model, Dussault is currently undertaking an aggressive one-year plan for establishing itself as a global brand. This includes outlets in New York and London by Winter 2007, Toronto and Montreal by Spring 2008, Chicago and Miami by Summer 2008, and Tokyo by Winter of 2008.
These outlets will be localized primarily in high-end department stores such as Nordstrom and Bloomingdales, as well as top-tier specialty retailers such as Fred Segal, Yellow Rat Bastard and Kitson.
Building Our International Distribution Channels.
In addition to the company’s store-within-a-store strategy, Dussault is also in the process of establishing an extensive domestic and international wholesale distribution network. Dussault is currently in negotiations with international distributors in the United Kingdom, Europe, Asia and South America, and intends to have agreements in place and product shipping by Fall 2007.
Growing The Brand Through Joint Ventures.
As a company committed to preserving the quality and integrity of our brand at every stage of growth, we believe that joint ventures and licensing agreements will be central to our continued success.
The first such agreement is already underway, with Dussault developing, manufacturing and distributing the Gene Simmons’ “MONEYBAG” clothing and accessories collections. This exciting product line will launch across North America in Fall 2007.
A similar collaboration with comic book creator Todd McFarlane will generate substantial co-marketing opportunities for both companies, with Mr. McFarlane creating a new character called “Deuce The Destroyer”. Inspired by Dussault founder Jason Dussault, this character will be featured prominently on a line of Dussault Apparel™, and other merchandising and entertainment opportunities are also being explored, including an internationally distributed “Deuce The Destroyer” comic book.
|
