Document And Entity Information Entity Registrant Name Entity Central Index Key Document Type Document Period End Date Amendment Flag Current Fiscal Year End Date Is Entity a Well-known Seasoned Issuer? Is Entity a Voluntary Filer? Is Entity's Reporting Status Current? Entity Filer Category Entity Public Float Entity Common Stock, Shares Outstanding Document Fiscal Period Focus Document Fiscal Year Focus Statement of Financial Position [Abstract] ASSETS Current assets Cash Accounts receivable Other receivable GST receivable Total current assets Property and Equipment, net Trademark Damage deposits Total assets LIABILITIES AND STOCKHOLDERS EQUITY Current liabilities Accounts payable and accrued liabilities Convertible promissory note, net Total current liabilities Other Liabilities Loan payable, related party Loan payable Total Liabilities Shareholders Equity Common stock, $0.001 par value, authorized 1,050,000, 000 shares; 183,530,198 and 180,954,893 shares issued and outstanding as at January 31, 2012 and October 31, 2011, respectively Additional paid in capital Accumulated deficit during the development stage Deficit Accumulated other comprehensive income (loss) Total Stockholders Equity Total Liabilities and Stockholders Equity Common stock, par value Common stock shares authorized Common stock, shares issued Income Statement [Abstract] Revenue Cost of Sales Gross Profit General and Administrative Expenses Professional Fees Consulting Advertising Depreciation Other Administrative Expenses Total Expenses Operating Income (Loss) Other Income (expense) Trademark impairment charge Interest expense Net Income (Loss) Loss Per Common Share, basic Weighted Average Number of Common Shares Comprehensive loss Loss Foreign currency translation adjustment Comprehensive income (loss) Statement of Cash Flows [Abstract] Cash flows from operating activities: Net (loss) Adjustments to reconcile net loss to net cash used by operating activities: Consulting services settled with shares Depreciation Accrued interest Amortization of discount on convertible promissory note Impairment charges, trademark Occupancy fee against loan receivable Change in operating assets and liabilities: Accounts receivable Account payable Inventory GST receivable Net cash flows used by operating activities Cash From Investing Activities: Net cash (used by) investing activities Cash flows from financing activities: Proceeds from related party loan Loan payable Net cash flows from financing activities Effect of exchange rates on cash Net increase (decrease) in cash Cash and equivalents, beginning of period Cash, end of period Supplemental cash flow disclosures: Cash paid for interest Cash paid for income taxes Non cash transactions: Purchase trademark by issuance of common stock Convert loan payable to common stock [TotalNonCashTransactions] Notes to Financial Statements Basis of Presentation and Nature of Operations Summary of Significant Accounting Policies Trademarks Inventory Notes payable Convertible Promissory Note, Net Common Stock Subsequent Events Assets, Current Assets Liabilities, Current Liabilities Development Stage Enterprise, Deficit Accumulated During Development Stage Stockholders' Equity Attributable to Parent Liabilities and Equity Costs and Expenses Operating Income (Loss) Other Comprehensive Income (Loss), Net of Tax, Portion Attributable to Parent Depreciation [Default Label] Increase (Decrease) in Accounts and Other Receivables Increase (Decrease) in Other Receivables Net Cash Provided by (Used in) Operating Activities Proceeds from (Repayments of) Notes Payable Net Cash Provided by (Used in) Financing Activities Cash and Cash Equivalents, at Carrying Value Cash Equivalents, at Carrying Value Inventory Disclosure [Text Block] Stock issued to settle loan payable Non cash Transactions, Total Convertible Promissory Notes, net Beneficial Conversion Feature